"Opportunities keep arriving and we keep saying yes. New sites underperform the original."
The instinct that built the first one — say yes, figure it out, work harder — is precisely the instinct that breaks the fifth one. Nobody warns you that the skill has to change.
Expansion decisions made on enthusiasm rather than evidence are how good organizations break themselves. We test readiness before you commit, then build the replication model.
The model, made explicit and testable — including the parts that live in one person’s head.
Written criteria a new site must meet before it opens, and the honesty to apply them.
Depth and breadth balanced deliberately, with graduation defined rather than assumed.
You expand on evidence rather than opportunity, new sites reach quality faster, and you can say no without it feeling like failure.
Six minutes, free, and you keep the results either way.